Wednesday, January 16, 2013

How to write a Media Release

So you have an exhibition or other art event coming up and you want to let people know about it. First off you will need to be aware of when you need to notify your local newspaper (or other businesses of interest such as online arts news bulletins). Some local papers only need 1-2 weeks' notice. 

Generally the media release is for your impending exhibition opening. You should be nearly finished your exhibitions and as you have been slaving away for months you should feel as though you know your exhibition inside out and can easily write about it.

A media release is formal, factual and structured piece of information. Its purpose is to inform people about your event. This is just one Media Release Template structure:



MEDIA RELEASE


Date:

FOR IMMEDIATE RELEASE
To: All Media
From:
Phone:            Email: 



Headline Title

The exhibition, [Exhibition Title] of local emerging Artist [name] will be exhibition/opening at [Venue] from [Dates].

[About the exhibition... e.g. scope]

[About the artwork in the exhibition...]

[A bit about the Artist...]

Insert Quotes from Artist or Gallerist/Curator if appropriate]

For further information about the exhibition and to RSVP to attend the opening contact [Name] on [number] or [email].

FINISH
 



EXAMPLE MEDIA RELEASE:


Chrissy Dwyer

6 November - 4 December 2010


ESCAPISM   Acrylic Paintings on Canvas

eScapsim is a series of acrylic paintings which of “scapes” – landscapes, seascapes, skyscapes, and cityscapes – illustrating the essence of Far North Queensland scenery. The paintings have a contemporary feel, which employ vibrant colours and textures. The style is Impressionist, some loose and others more detailed. The title of the exhibition plays of the two words; scape and escape. The artist seeks the viewer feel a sense of relaxation and dreaminess and that they could be part of the scape by escaping into the scene.


Chrissy Dwyer recently completed a Bachelor of Creative Industries (Visual Arts) through James Cook University. Her work has been in show in a number of group exhibitions throughout Far North Queensland since 2005.


eScapism is proudly funded by Cairns Regional Council's Arts and Cultural Grant fund.


FREE

OPENING NIGHT FRI 12 November 2010 5.30pm - 8.30pm
Please join us at Cell Art Space, 109 Lake St at 5.30pm sharp where special guest Lenore Howard Visual Artist will officially launch eScapism. From 6pm - 8.30pm meet the artist and enjoy food and drinks at Twelve Bar Café, Cnr Lake & Shields St.
www.cellartspace.com   info@cellartspace.com

Make sure if you email newspaper editors you have the contact details of the right person. Otherwise it will be lost in the mix. If possible email 1-3 high res photos to accompany your article (they may even do a story on you). Even follow up with a call a few days later to check your email has gotten through. A good way to gage you have the right contact is to check the editor of the events page or feature articles editor from the events page of the newspaper you are contacting.

I wish you luck on getting your media release published and hope you have a great turn out at your even because of it!

No comments:

Post a Comment

If this post was of help to you or interesting, please leave a comment or general feedback.